TIMEX has launched its latest analog watch called IQ+ Move. It is water resistant up to 50 meters and comes with interchangeable straps, allowing more strap options and customizations.
The TIMEX IQ+ Move analog watch allows all day activity tracking. It can track steps taken, calories burnt, distance and sleep. It is equipped with traditional watch battery, which is claimed to last for up to a year.
It has Bluetooth Technology that sycs to Timex Connect application, which is available for both Android and iOS. Time and Date Adjustments are handled from application.
The app also allows users to keep a track on progress or goals. The IQ+ Move’s Sleep Metrics measures, periods of sleep including deep / light sleep, sleep efficiency percentage, average length of sleep and time awake. This analog watch also features in TIMEX’s signature INDIGLO night-light functionality.
The TIMEX IQ+ Move price starts at INR 9,995 ($155 approx.) and is available across all TIMEX World Stores. One of the variants has Silver Tone Case, White Dial with Gold accents and Brown Leather Strap. Other version has Black Dial (with Blue Accents), Gray Finish casing and Gray Silicone Strap.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said at the launch –
We generally give up our style quotient when we are on the move as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. IQ+ is for the modern day men who demand a fit and active lifestyle and are always connected on the move. It combines modern technology with TIMEX’s trusted craftsmanship to give consumers more than just a watch. It is an ideal fit for the men who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional watch on their wrist, a best of both worlds.