Micromax Informatics subsidiary YU Televentures has launched its first Android based Smart TV in India called YU YUPHORIA.
It has 40-inch LED display which offers 1920 x 1080 pixels full HD resolution at 60Hz, 16:9 aspect ratio and 5000:1 contrast ratio.
The product has dimensions of 90.4 x 20 x 51.8 cms and weighs about 6.46 Kg. It comes with Aptioide App store where users can download array of applications in one App store. Users can also access their favorite sococial platforms.
The YU YUPHORIA Smart TV comes with quad-core processor and dual-core Graphics co-processor. It has AirPlay support for easy connectivity with Apple devices for media sharing.
The TV offers 24W sound output and comes with three HDMI ports, two USB ports and a VGA port. Its Wireless Smartphone control allows one to augment gaming experience simply by connecting smartphones with TV. Controlling TV via mobiles is also possible.
The YU YUPHORIA Smart LED TV costs Rs. 18,490 and is available at Amazon.in.
Rajesh Agarwal, Co-Founder, Micromax Informatics Ltd. said:
With the launch of the YU Smart TV, we are extremely excited to enter the consumer electronics space under YU for the first time. This entry is a testament of our larger strategy of becoming a full-fledged consumer electronics brand. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the evolving needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible. Today, with the demand for Smart Televisions on the rise and the preferences shifting towards them, we wanted to give our consumers a larger-than-life smarter experience of the best of technology. We strongly believe that Smart TVs are the future in this segment and we are excited to see how the consumers take to our newest entry. For this launch, we are really excited to partner exclusively with e-commerce giant Amazon and together, with them as our online partners, we look forward to reaching out to Indian households in every part of the country.