Google and Imax have come together to develop groundbreaking Virtual Reality (VR) camera. Both the companies today announced the partnership at Google I/O 2016 annual developer conference.
Both the companies are working to develop cinema grade virtual reality (VR) camera called the IMAX VR Camera. It will make use of Google’s Jump platform that will allow film makers and content creators to deliver highest-quality 3D 360-degree content.
IMAX will also provide google with exclusive access to its pre-existing documentary content for conversion and use with Google’s VR technology. It’s team of engineers and camera specialists will work with Google to design new high-res cameras and will make use of IMAX’s best-in-class technology.
The camera will be made to utilize Jump platform, that allows creating and viewing 3D 360 videos and deliver highest quality and most immersive VR content to its customers.
“IMAX is known everywhere for their incredible immersive cinematography and sound, and we’re delighted to have them contribute their decades of experience in cameras and content to the Jump platform,” said Clay Bavor, VP, Virtual Reality at Google.
“For nearly 50 years, IMAX has pioneered moving image capture to allow filmmakers to produce the highest resolution images across 2D, 3D, film and digital formats, said IMAX Corp. CEO, Richard L. Gelfond. “Today’s partnership with Google takes us into the next frontier of immersive experiences – virtual reality – and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space. VR marks an exciting area of opportunity for IMAX and we believe this agreement, which enables us to participate in image capture and content creation, is an important first step in our broader VR strategy.”