Samsung acquires VIV, the next-gen Artificial Intelligence platform

Samsung Electronics is gearing up for new acquisition an this time, it is VIV Labs, Inc. The VIV is an artificial intelligence platform that enables developers to distribute their products through an intelligent, conversational interface.

This unique AI platform grants third-party developers the ability to use and build conversational assistants and integrate natural language based interface into renowned applications and services.

Samsung hopes to offer new service experience for its customers by delivering an AI-based open ecosystem. It has simplified user interfaces, understands context of users and replies with appropriate and relevant suggestions or recommendations.

VIV’s founding team, Dag Kittlaus, Adam Cheyer and Chris Brigham, as a part of acquisition, will work closely with Samsung’s Mobile Communications business. However, they will continue to operate under its existing leadership.

The transaction is subject to customary closing conditions. Financial details were not revealed.

Viv co-founder and CEO, Dag Kittlaus said on the matter –

At Viv, we’re building the simplest way for anyone to talk to devices and services everywhere. We see a future that is decidedly beyond apps—where you can get what you need quickly and easily no matter where you are, or what device you are near. Samsung offers us a unique opportunity to deliver a single conversational interface to the world’s apps and services across a diverse range of products, at global scale.

Injong Rhee, CTO of the Mobile Communications business at Samsung Electronics –

Unlike other existing AI-based services, Viv has a sophisticated natural language understanding, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem. Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.

Pawan Lokhandwala

Mobile phone enthusiast, Techbuff and a Gamer. Pawan is Founder and Editor at He is a Mobile Technology Enthusiast who is passionate about Cellphones, Gadgets, Gizmos and Mobile apps. Technology fascinates him and he loves helping others. He has been writing Tech Articles for more than 10 years.

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