Technology to use IBM’s CMS to bring personalized experience to its shoppers

IBM has announced that, a fashion e-commerce website, is working with IBM to provide enhanced personalized shopping experience. is a part of Aditya Birla Group, an online store for apparels, footwear and accessories for men and women. The company needed a well-integrated e-commerce solution that would help it create a dynamic and interactive platform. For that, IBM has delivered customer engagement and order fulfilment capabilities to this new e-commerce portal.

The fashion portal makes use of IBM and integrated technology from business partner Metail and has added a 3D virtual trial room to the store front. Millennial Shoppers can input their body measurements and can virtually try any apparel before placing an order. This has resulted in to nearly zero percent product return rate.

IBM and

Moreover, also offers superior search and curated fashion content. It allows shoppers to upload an image of a clothing and visual search will find the most relevant product according to image.

IBM content management system has made possible for e-retailer to offer fresh, targeted and relevant fashion content to its customers. is also using IBM’s Order Management and Supply Chain solution to provide accurate view of order status and real time inventory.


Prashant Gupta, President & CEO,

In order to tap and increase the market share in a highly competitive industry, it is imperative to differentiate ourselves from already established players. We aim to grow our market share by offering a curated range of merchandise that goes beyond conventional boundaries to deliver quality service to our customers, IBM helped us to set up our online business in a record time of five months. With IBM’s global expertise and local experience in eCommerce space, we are optimistic that the company will emerge as the most admired player in online fashion segment.
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Harriet Green, General Manager, Watson IoT, Commerce and Education, IBM.

Many online retailers struggle to engage millennials in meaningful, thoughtful ways, all based on their behavior and preferences, Through this collaboration with IBM, will create truly unique buying moments and ensure prompt delivery of each item, exactly the type of experience that builds brand loyalty.

Pawan Lokhandwala

Mobile phone enthusiast, Techbuff and a Gamer. Pawan is Founder and Editor at He is a Mobile Technology Enthusiast who is passionate about Cellphones, Gadgets, Gizmos and Mobile apps. Technology fascinates him and he loves helping others. He has been writing Tech Articles for more than 10 years.

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