All-New Civic Coupe is one of the most stylish, refined, dynamic and connected car and to show it off, Honda is all set launch its integrated advertising campaign.
It will be a multi-platform campaign that will launch today for TV, Print and digital executions. The campaign, dubbed as Anything but “Square” will debut at high profile primetimes, Sports (NBA and NHL), cable and online video properties. The All-New Civic Coupe will also make its way at Car and Driver, Road & Track, Autoweek, Motor Trends and Automobile. This AD unit will also feature across select partners like Google, Amazon and Pandora.
The “Square” is a 30-second AD campaign that starts wit a square world, including square people, square cars, square animals etc. The “Square” world gets disrupted with the entry of all-new Civic Coupe, flaunting with its sporty curves and sleek design.
Honda is also build its first ever crowd sourced stunt track to to tout performance of all-new Civic Coupe (#CivicDreamTrack). Company is also leveraging Facebook and Twitter, asking fans for Ideas for how to creat the ultimate “Dream Track”.
Susie Rossick, Assistant Vice President of Marketing at American Honda –
The bold styling and dynamic performance of the all-new Honda Civic Coupe have reset customer expectations for the compact car experience, Our new campaign visually represents how the Civic Coupe is breaking the rules of conformity.